The Legal Stuff

1. Introduction
ITgrity Technologies Inc. (“itgrity,” “we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information obtained through our website at itgrity.ca (the “Site”), through our AI-powered chat assistant Grity, and in the course of providing our digital marketing services. This Policy is governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and the British Columbia Personal Information Protection Act (PIPA). By using our Site, interacting with Grity, or engaging our services, you consent to the practices described in this Policy.

2. Who We Are
ITgrity Technologies Inc. is a British Columbia corporation registered at Unit #375 – 329 Howe St, Vancouver, BC V6C 3N2. We provide digital marketing services to small and medium-sized businesses, primarily in British Columbia, Canada.

3. Information We Collect
3.1 Information You Provide Through Our Contact Form
We collect personal information that you voluntarily submit through our Site’s contact form, including:

• Your name
• Your email address
• Your phone number (if provided)
• Your business name (if provided)
• The content of your message or inquiry

3.2 Information Collected Through Grity
Grity is an AI-powered chat assistant available on our Site. When you interact with Grity, we collect the following information:

• Your name
• Your phone number
• Your email address
• Your business website URL
• The content of your chat conversation with Grity, including all messages you submit

By initiating a conversation with Grity, you consent to the collection of the above information and to the uses described in this Policy, including the use of chat content for service improvement purposes as described in Section 4.2 below.

3.3 Information Collected Automatically
We use Google Analytics to collect general information about how visitors interact with our Site, such as pages visited, session duration, and approximate geographic location based on IP address. We also use Google Search Console to monitor our Site’s performance in search results. This information is collected in aggregate and is not used to identify individual visitors.
Google Analytics may transfer data to Google’s servers, which may be located outside of Canada, including in the United States. By using our Site, you consent to this transfer. For more information on how Google handles data, please refer to Google’s Privacy Policy at policies.google.com/privacy. 
We do not use tracking pixels, remarketing tags, or other technologies designed to collect personal information tied to individual identities. NOTE: Grity uses session identifiers stored in your browser (via local storage) to maintain conversation continuity. This means Grity may recognise your browser across page reloads, browser restarts, and return visits from the same device, allowing it to recall prior interactions within the same session context. These identifiers are functional in nature and are not used for advertising, cross-site tracking, or profiling purposes. If you clear your browser cache and cookies, or access Grity from a different browser or device, prior session data will no longer be associated with your current session.

3.4 Information from Service Engagements
If you engage itgrity for digital marketing services, we may collect additional business information necessary to deliver those services, including business details, login credentials for platforms we manage on your behalf, and related operational data. This information is governed by the terms of your service agreement with us.

4. How We Use Your Information
4.1 Primary Purposes
We use the personal information we collect for the following primary purposes:

• To respond to your inquiries and provide information about our services
• To follow up with you regarding a potential or existing service relationship
• To communicate with you about our digital marketing services
• To comply with applicable legal obligations
• To protect the security and integrity of our business operations

4.2 Grity Conversation Review and Service Improvement
Important: Please read this section carefully before using Grity.
In addition to the primary purposes above, itgrity may periodically review chat conversations conducted through Grity for the following secondary purpose:

• To evaluate and improve the quality, accuracy, and communication style of Grity’s responses

Such reviews may be conducted by itgrity personnel or authorized contractors bound by confidentiality obligations. Chat content used for this purpose will not be shared with third parties for marketing, advertising, or any commercial purpose beyond improving Grity’s performance.
By choosing to interact with Grity, you expressly consent to this secondary use of your chat content. You may withdraw this consent at any time by contacting us at the address in Section 13, though withdrawal of consent will not affect any processing already carried out.

5. Legal Basis for Processing
We collect and process personal information only where:

• You have provided express or implied consent (e.g., by submitting a contact form or initiating a Grity chat session);
• It is necessary for the purpose of fulfilling a service contract with you; or
• We are required to do so by applicable law.

You may withdraw your consent at any time by contacting us using the details in Section 13, subject to any legal or contractual obligations that require us to retain certain information.

6. Disclosure of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

6.1 Service Providers
We may share information with trusted third-party service providers who assist us in operating our business, including software platforms, AI infrastructure providers, and contractors engaged in service delivery or quality review. These parties are required to handle your information in accordance with applicable privacy laws and our instructions.

6.2 Legal Requirements
We may disclose your information if required to do so by law, regulation, court order, or government authority, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

7. Data Retention
We retain personal information only for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable law. Specifically:

• Contact form inquiries that do not result in a service engagement are retained for no longer than 12 months
• Grity chat conversations are retained for as long as reasonably necessary to support service improvement activities, and in any event no longer than 24 months from the date of the conversation
• Personal information collected in connection with an active service engagement is retained for the duration of the engagement and for a reasonable period thereafter as required by law or legitimate business need

Following the applicable retention period, personal information is securely deleted or anonymized.

8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

In the event of a data breach that poses a real risk of significant harm to you, we will notify you and the Office of the Privacy Commissioner of Canada as required under PIPEDA.

9. Your Rights
Subject to applicable law, you have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete personal information;
• Withdraw your consent to our use of your personal information, including consent to Grity conversation review;
• Request deletion of your personal information, subject to legal retention obligations;
• Lodge a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia.

To exercise any of these rights, please contact us using the information in Section 13.

10. Children’s Privacy
Our Site and Grity are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

11. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. When we make material changes, we will update the Effective Date at the top of this document. We encourage you to review this Policy periodically. Your continued use of our Site or Grity following any changes constitutes your acceptance of the updated Policy.

13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, including requests to withdraw consent or access your personal information, please contact us at:

ITgrity Technologies Inc.
Unit #375 – 329 Howe St, Vancouver, BC V6C 3N2
Phone: 604-262-8127
Email: info@itgrity.ca
You also have the right to contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca  or the Office of the Information and Privacy Commissioner for British Columbia at www.oipc.bc.ca